Why Your Quilt Shop Needs a Strong Social Media Presence

In today’s world, your quilt shop’s social media presence is just as important as your storefront. Whether you’re in a big city or a quiet town, consistent and engaging content on platforms like Facebook and Instagram helps keep your shop top of mind and can turn casual browsers into loyal customers.

But it’s not just about being on social media. It’s about what you post.

Photos you take in your shop, your team behind the scenes, or your customers holding finished quilts are the types of posts that resonate. Social platforms reward content that feels real and organic, and your audience is more likely to engage with posts that feel personal and authentic.

If you’re wondering what performs best? People. Photos with faces (yours, your team, or your customers, as long as you have permission) typically get the highest engagement. That’s because we connect with people, not products.

It’s tempting to create a graphic for every sale, class, or event, but keep in mind: platforms like Facebook can see the text in your images and they don’t love it. Posts with heavy text on images are often shown to fewer people.

If you’re using a graphic, try to keep the text minimal. Let your caption do the talking. Use the space in your post to clearly explain what’s happening, why it matters, and how your audience can get involved.

It’s also worth noting that Facebook doesn’t like to send people off-platform. That means posts with external links (like your website or a YouTube video) often get less reach. Sometimes links are necessary like when you’re posting a “last one” item or directing to something time-sensitive, but otherwise, keep the action on the platform.

Instead of saying “Click here to shop,” try something like: “Visit our website and search ‘Pumpkin Patch’ in the search bar to grab yours!” This still gets people to your site, but without triggering the algorithm’s link penalty.

It doesn’t have to be perfect. You don’t need a fancy setup or pro photographer. You just need to post something regularly (ideally a few times a week) to keep your community engaged and remind them you’re here, you're open, and you're creating beautiful things.

If you're only posting sale graphics or sharing links, you’re likely missing out on the kind of reach and engagement that grows your business. Focus on original photos, tell your story in your captions, and build a connection with your audience.

Your quilt shop is one of a kind, your social media should be too.