First Friday Program - 8in Blocks

The First Friday Program was originally created as a free gift initiative designed to drive customer engagement, both in-store and online, on the first Friday of every month.

By offering 4x6 pattern postcards as a complimentary incentive, this small, consistent investment resulted in a remarkable increase in website traffic, social engagement, and in-person visits month after month.

Included in this download of the program:

•         12 Double Sided First Friday Pattern Cards to download and print for your store (Just add your shop’s logo, information, and month and year.)
•         Marketing Ideas
•        Explanation of how to implement the First Friday Program
•        Suggestions for add on sales to increase revenue on First Fridays
•         License information for pattern printing